25 Examples of AI In Finance 2022

Credit evaluation based on history is a barrier to new customers even if they are creditworthy. Businesses run the risk of losing a potential customer if the credit request takes too long. They also run the risk of losing their money if the evaluation process is done incorrectly. Salesforce found out that 64% of consumers and 80% of business buyers expect real-time communications and responses from a provider company. Implementing AI for handling support tickets is the way to gain a better understanding of customer needs and exceed expectations.

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Many institutions leverage the vast amounts of data they have to analyze the consumers’ spending behavior and provide tailored financial advice which can help them achieve their goals. Such services can include tips on how to reduce monthly expenses or perhaps visualizing them for the customer in a simple and user-friendly way, for example, the three places in which you spent the most this month. The institutions can also let you know that some recurring transfers will take place How Is AI Used In Finance soon and you do not have enough funds on your account. All of those are just the tip of the iceberg of what modern financial companies can provide for their customers. While many traditional machine learning techniques such as logistic regression, support vector machines, or decision trees can already achieve reasonable performance, the industry is constantly pushing for improvement. That is possible thanks to more complex algorithms that scale better for large volumes of data .

How Does Machine Learning In Finance Work?

If it raises a red flag for a regular transaction and a human being corrects that, the system can learn from the experience and make even more sophisticated decisions about what can be considered fraud and what cannot. Integrating artificial intelligence in banking and finance services will further enhance consumer experience and increase the level of convenience for users. AI technology reduces the time taken to record Know Your Customer information and eliminates errors. Additionally, AI can handle high-volume transactions quickly and efficiently, allowing financial institutions to optimize their operations and provide better customer service. The sheer volume of financial data mandates machine learning solutions to take the reign. With that said, let’s go over the main applications of artificial intelligence in finance.

  • However, when the number of characteristics skyrockets, many machine learning approaches start to struggle.
  • Such tools can also be used in high frequency trading to the extent that investors use them to place trades ahead of competition.
  • AI in finance and banking offers exciting possibilities for improving data quality as well as for mining more insightful information.
  • Financial services companies want to exploit this great opportunity, but owing to unrealistic expectations and lack of clarity on how AI and Machine Learning works , they often fail in this aspect.
  • This AI chatbot can handle tasks like credit card debt reduction and card security updates.
  • The identification of converging points, where human and AI are integrated, will be critical for the practical implementation of such a combined ‘man and machine’ approach (‘human in the loop’).

AI tools leverage predictive models to assess applicants’ credit scores and enable reduced compliance and regulatory costs on top of better decision-making. For example,Discover Financial Services has accelerated its credit assessment processes by ten times and achieve a more accurate view of borrowers by using AI technologies in evaluating credit applicants. For more on credit scoring, feel free to read our article on the topic or access an interactive list of leading vendors in the space.

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Prompting consumers to appropriately manage their digital footprint to the extent possible, avoid engaging in risky behaviours involving their personal data, and understand the consequences of sharing or disclosing personal data. Encourage consumers to know where to check, when possible, that a digital financial service provider is authorised by the relevant national financial authorities. Facial recognition technology or data around the customer profile can be used by the model to identify users or infer other characteristics, such as gender, when joined up with other information. The role of technology and innovation in achieving these policy objectives is an important topic for policy makers. For example, embracing new technologies that enable drastic reductions in greenhouse gas emissions when building and operating infrastructure will be a crucial element to net zero emissions. This could be from the type of cement that is used to installation of energy efficient charging stations for electric vehicles.

Algorithm training, validation, and backtesting are based on vast datasets of credit card transaction data. ML-powered classification algorithms can easily label events as fraud versus non-fraud to stop fraudulent transactions in real-time. The recent years have seen a rapid acceleration in the pace of disruptive technologies such as AI and ML in Finance due to improved software and hardware.

Personalized Banking Experience

The platform has 1.5 million active users, 53% of whom consider it a game-changer for their finances. Customers can now effortlessly log into their banking apps by simply looking at their phones. All this is thanks to advances in machine learning and the development of cutting-edge neural engines that run on mobile phone chips. Now let’s dive into some of the most innovative applications for AI in financial services.


As a domain, trading and investments depend on the ability to predict the future accurately. Machines are great at this because they can crunch a huge amount of data in a short while. Machines can also be taught to observe patterns in past data and predict how these patterns might repeat in the future.

Artificial Intelligence in Finance: Opportunities and Challenges

AI is particularly helpful in corporate finance as it can better predict and assess loan risks. For companies looking to increase their value, AI technologies such as machine learning can help improve loan underwriting and reduce financial risk. AI can also lessen financial crime through advanced fraud detection and spot anomalous activity as company accountants, analysts, treasurers, and investors work toward long-term growth. The decision for financial institutions to adopt AI will be accelerated by technological advancement, increased user acceptance, and shifting regulatory frameworks.

Manual verification is still critical – however, the algorithm can complement it by preselecting the anomalies that will be verified by a real-life expert in the further steps. This way, leading financial institutions that rely on key fraud detecting applications cut the costs of the fraud detection-related operations and increase their effectiveness, reducing the probability of human mistakes. Similar to other industries, the applications of AI in banking are either internal or external.

Your finance department is at the core of the AI transformation

Although there are some risks involving ethics, data protection, regulations, security, governance, and transparency, financial institutions have to minimize such risks and mitigate the impact if they occur. With the advent of AI in market research, financial institutions can now sift through billions of datasets and develop strategies, products, or services at a significantly lower cost and in less time than traditional market research. Artificial intelligence in finance and banking became a critical need for companies to stand out in a competitive market. According to OECD, the adoption of artificial intelligence in finance is driven by the growing availability of data and potential business value. Be it a startup or an established business, those companies that implement AI for finance boost in-house processes and external contacts with clients or partners. Moreover, the pandemic chaos was caused by a surge of online and mobile banking channels across countries, as McKinsey suggests.

How Is AI Used In Finance

This ensures market fairness, efficiency, and transparency and protects financial institutions from the risks involved in violating these rules. In the current business world, customer satisfaction is key to building long-term relationships and customer loyalty. According to a study by Accenture, of 47,000 banking and insurance consumers surveyed, over 80% would be willing to share their personal data in exchange for personalized services. The newfound permeation of advanced tech paradigms such as Artificial Intelligence has taken the financial industry by storm. With a plethora of next-gen tech applications and use cases disrupting the industry, technologies like AI and ML have enormous potential to transform the sector for the better. Unsurprisingly, countless investment banks and financial startups utilize the best AI to boost profits, maximize efficiency, reduce errors and yield the highest possible returns.

How is AI used in finance industry?

AI solutions are helping banks and lenders “make smarter underwriting decisions” when it comes to the approval process for loans and credit cards, according to Built In. This is done by using a variety of factors that paint a more accurate picture of those who may be traditionally underserved.

An inference derived from this data reveals that women-owned enterprises receive a disproportionately low share of accessible credit, attract smaller loans, and attract harsher penalties for defaulting. A robo-advisor is a personal financial management platform that has a background machine learning algorithm running unattended. The advisor trades on an investor’s behalf and manages their account using survey responses which human advisors usually run. RBC has developed a platform called NOMI that helps the bank’s customers automate savings and effectively manage their monthly budgets.

How Is AI Used In Finance

They respond to queries of the network with specific data points that they bring from sources external to the network. Tail and unforeseen events, such as the recent pandemic, give rise to discontinuity in the datasets, which in turn creates model drift that undermine the models’ predictive capacity. These are naturally not captured by the initial dataset on which the model was trained and are likely to result in performance degradation. Such investment is not constrained in monetary resources required to be invested in AI technologies but also relates to talent and staff skills involved in such techniques. Such risk of concentration is somewhat curbed by the use of third-party vendors; however, such practice raises other challenges related to governance, accountability and dependencies on third parties (see Section 2.3.5).

How does AI help in banking and finance?

Prediction of future outcomes and trends: With its power to predict future scenarios by analyzing past behaviors, AI helps banks predict future outcomes and trends. This helps banks to identify fraud, detect anti-money laundering pattern and make customer recommendations.

This area has been strongly influenced by digital technologies, and now it’s more digitized than ever because of digital banks and mobile banking. We live in an era when speed and convenience are the main competitive advantages in any industry. There are also many apps that offer personalized financial advice so that users can achieve their financial goals.

  • Financial automation will undoubtedly affect the responsibilities of many staff members, so managers may have to re-engineer processes and redeploy resources to maximize productivity and output in more sophisticated and strategic areas.
  • Siri, the application that was mentioned above, can hold a conversation with you, thanks to high-quality language processing features.
  • These models are generally built on the client’s behavior on the internet and transaction history.
  • Siri also is known for its witty remarks, but in actuality, it operates in a predefined manner.
  • Using advanced NLP techniques, they can understand the intent of the customer and try to point them in the right direction.
  • While the latest state-of-art neural network architecture may be appealing and provide better accuracy, it’s rarely the best tool for the job due to its complex nature.

When some kind of pattern is identified and the market reacts, it is already too late for action and the opportunity is gone. There are many machine learning algorithms that specialize in anomaly detection and excel at spotting fraudulent transactions. Such an algorithm can sift through thousands of transaction-related features (the client’s past behavior, location, spending patterns, etc.) and trigger a warning when something seems out of order. Traditionally, financial processes, such as data entry, data collection, data verification, consolidation, and reporting, have depended heavily on manual effort. All of these manual activities tend to make the finance function costly, time-consuming, and slow to adapt.

How Is AI Used In Finance